June 22, 2012

House Of Hackney

Just four more days until the Opening Ceremony X House of Hackney range of clothing is released to the feverish public.

Those not yet familiar with House Of Hackney (yes I know, not the most original choice of name on the block… House of Holland and House of Harlow, hello?) - they're pretty much the hippest new interiors designers in London. They create all kinds of lovely decadent things, from wallpaper, china and furniture to bed linen and lighting, in (so far) five custom prints that give off a beguiling "Laura Ashley gone mad" vibe.

With backgrounds in fashion and design, it was inevitable that designers Frieda Gormley and Javvy M Royle should have a dabble in clothing, and I literally cannot think of a better match than with Opening Ceremony.

There's smock dresses (yes please!) with Peter Pan collars and slouchy pockets to sink your hands into, skater styles in skirts and dresses, velvety dungarees, high-waisted billowy shorts and a bunch of must-have knits.

Naturally I can't get past the animal print - dubbed 'Wild Card' - stripped out to a subtlety it's hard to achieve with such a ubiquitous print, but there's also a choice of two takes on the 'Dalston Rose', big juicy blooms that sit elegantly yet edgily somewhere between chintzy and sinister.

Be still my East London-based heart!


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