December 23, 2012
& Other Stories
H&M, one of the world's most recognised high street brands, have confirmed they will be launching their new luxury brand '& Other Stories' for Spring 2013.
Designed at their ateliers in Paris and Stockholm, the new brand's ethos is based around the idea that accessories and beauty products are just as essential to a look as clothing.
Says H&M - "Our collections are built around inspiring fashion stories. All our lines are diverse, ranging from masculine tailoring to feminine chic and designed to provide endless styling choices. Carefully selected materials are an important ingredient in every piece. & Other Stories aims to design lasting wardrobe treasures within a wide price range."
They've already released a series of short films giving a strong sense of the brand, and I quite like what I see…